Clients
GenuN Electric
GenuN Electric is a small, owner-operated electrical contracting business. While the name is a play on the previous owner’s surname, the visual direction focused on reinforcing the idea of a genuine, trustworthy business run by real people. Early messaging emphasized reliability and professionalism, while later social content reflected the new owner’s more playful, approachable tone.
The Math Learning Center
The Math Learning Center (MLC) is a nonprofit organization dedicated to supporting meaningful math learning for students, educators, and families. Founded in 1976, MLC’s work is grounded in research, classroom observation, and a long-standing belief in the power of visual thinking to support understanding.
Amberlee: Fate in the Desert
This project spans website design, album artwork, merchandise, and promotional materials, all built to support a sound rooted in modern folk and vintage Americana. Visual choices emphasize warmth, restraint, and atmosphere, allowing the music to remain the focus while creating a consistent identity across platforms. Typography, color, and imagery were selected to feel timeless and intimate, reinforcing authenticity and connection rather than spectacle.