Clients
GenuN Electric
GenuN Electric is a small, owner-operated electrical contracting business. While the name is a play on the previous owner’s surname, the visual direction focused on reinforcing the idea of a genuine, trustworthy business run by real people. Early messaging emphasized reliability and professionalism, while later social content reflected the new owner’s more playful, approachable tone.
The Math Learning Center
The Math Learning Center (MLC) is a nonprofit organization dedicated to supporting meaningful math learning for students, educators, and families. Founded in 1976, MLC’s work is grounded in research, classroom observation, and a long-standing belief in the power of visual thinking to support understanding.
GenuN Electric
GenuN Electric is a small, owner-operated electrical contracting business. While the name is a play on the previous owner’s surname, the visual direction focused on reinforcing the idea of a genuine, trustworthy business run by real people. Early messaging emphasized reliability and professionalism, while later social content reflected the new owner’s more playful, approachable tone.